Are you alive? You might not be. Zombie projects are those projects which have no clear business purpose. They are also given no names because no one in management really cares about them.

Zombie projects gradually work away even at the souls of everyone who works on those projects. If your project has no name, you might be in danger of losing your soul. This may explain why you have been listless lately.

I spent about 2 hours in a worksession with MadeOn owner, Renee H., going over her business website and matching up the message of her current design against the values that we hammered out earlier while pursuing a better logo. This means we evaluated not only the content, but also the format, color, and size font.

In the end we drafted a rough design on Butcher Paper of what we wanted our future website to say. The next step will be for Renee to edit our Squarespace hosted site so that it reflects our re-focused company purpose.

After listening to marketing genius Ed Dale, I sketched an iPhone storyboard concept for MadeOn's calculator of hard lotion ingredients. Features to be added later, but this should be sufficient as talking points with programmers.