match message of website design against company values

I spent about 2 hours in a worksession with MadeOn owner, Renee H., going over her business website and matching up the message of her current design against the values that we hammered out earlier while pursuing a better logo. This means we evaluated not only the content, but also the format, color, and size font.

In the end we drafted a rough design on Butcher Paper of what we wanted our future website to say. The next step will be for Renee to edit our Squarespace hosted site so that it reflects our re-focused company purpose.